1017 ALYX 9SM is a streetwear label creatively headed by designer Matthew M. Williams. The brand is built on the concept of high quality materials mixed with subversive culture and modern craftsmanship. Combining a cool Californian vibe with a harsh New York edge, the brand takes inspiration from both utilitarian and urban elements bringing forth a comprehensive range of ready-to-wear. Focusing on craftsmanship, technique, and sustainable fabrication, the brand presents collections that seek to unite technical innovation with human emotion. 1017 ALYX 9SM has collaborated with the likes of Nike
, and is worn by celebrities and influencers including Kanye West, Bella Hadid, Ian Connor, Kendall Jenner and ASAP Rocky, to name a few.