In 2005, Pharrell Williams partnered with Japanese fashion icon Nigo (founder of the highly successful A Bathing Ape/BAPE brand) to launch Billionaire Boys Club and ICECREAM. Employing the unique visual language of legendary Japanese graphic designer Sk8thing, the line has since expanded to become a globally recognized clothing, accessories and lifestyle brand. The label's blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. Fueled by Pharrell’s aspirational motto and brand mantra, “Wealth is of the heart and mind. Not the pocket.”, the line was created to shake up the connoisseurs of contemporary menswear. The label currently offers signature graphic-heavy T-shirts, polos, sweatshirts, knits, denim, and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories.