The brainchild of Ruslan Karablin, SSUR is a streetwear label that encompasses his artistic vision and subversive ingenuity. The brand name, which is RUSS spelled backwards, gives hints of the artist's Russian heritage. Inspired by imperial art, Keith Haring and Stussy, Karablin strives to offer deeper concepts and meanings to his clothes instead of merely creating a skin-deep commercial streetwear brand. 100% cotton knit jersey slim fit short-sleeved crewneck tee with printed graphics. Available now in white.