Heritage sportswear brand Reebok was founded in 1895, but became a subsidiary of German athletic giant Adidas in 2005. The brand name Reebok stems from a breed of South African antelope famed for its speed and agility, and the brand is known within athletic circles as a purveyor of high quality shoes, exercise clothing and equipment.
Since its inception in 1994, the Instapump Fury has achieved cult status (especially in Asia) for its futuristic design featuring Hexalite cushioning technology, a Graphic carbon arch and Pump button in the place of laces. The latest iteration comes in a safari-style colorway with a khaki and olive foam upper with floral textile underlays.