Created in 2002 by Rhum*G & Mook, the brand started by a limited edition of alternative T-shirts for alcoholic tastes. With the help of a few friends, the brand little by little found an audience in a not very commendable crowd. Qhuit™ is building its own world where graphics mix visual metaphors dubious "fran-glais" puns, references to illustrious alcoholics, enticing slogans and absurd images. From one season to the next, the brand expands its collections by offering: T-shirts, polos, shirts, hoodies, zip-ups, denims, jackets and accessories distributed in over 90 shops in Europe.