Iceberg launched in 1974, back in the days when sportswear began marking the biggest mutation in modern patterns of dress and, along with, codes of behaviour. For its part, Iceberg set a dual transformation: not simply sportswear, but knit sportswear. Iceberg embarked on the challenge by launching a collection of pullovers designed and developed in collaboration with Jean Charles de Castelbajac. A remarkable project requires a remarkable ad campaign: a gallery of brand ambassadors shot by photographer Oliviero Toscani from 1980 to 1986. Iceberg is synonymous with a dynamic fashion-forward vision reflecting an American Pop Art slant. This vision comes through in the wide range of products – from watches to shoes, from kidswear to beverage – that over the span of forty years Iceberg has created thanks to a keen brand extension strategy.
