San Francisco-based skateboarding brand HUF is nothing if not subversive. The brand's founder Ken Hufnagel grew up in the gritty streets of New York immersed in skateboarding counterculture, and his collections have been heavily influenced by the skateboard mentality of freedom, self-expression and individualism above all. With its fine craftsmanship and timeless designs, HUF is an innovative refinement of utilitarian skateboard style.
