The name “40 oz NYC” refers to a series of events that take place over the summer at Riverside Park in Washington Heights. Growing into a brand associated with establishing meaningful connections in a laid back atmosphere, the label has made a name for itself with a line of headwear seen on notable personalities like Kendrick Lamar and DJ Khaled. The RICH Snapback Cap makes use of the font made famous by the legendary fashion house, featuring an embroidered RICH graphic, plastic snapback closure and embroidered 40 oz NYC logo to the rear. Available now in black.
