Driven by the same personal strength and energy that bore hip hop, skate, punk and graffiti subcultures, 10.Deep, a cornerstone brand in the men’s boutique and progressive streetwear community for over fifteen years, communicates the bold power of individuality through its dynamic collection of apparel and accessories. Established in 1995 by native New Yorker Scott Sasso, the brand began as a desire to incorporate the unique mindset of the youth street subculture that deeply shaped his psyche. Initially comprised of simple, hand-designed collections of tees, denim and cut-and-sew tops, 10 Deep grew exponentially in 1999 as a new, shadowy form of underground apparel brands began to emerge. Since then, through the launching of unique internet marketing and sales initiatives, the product driven brand has expanded to solidify its landmark position in the streetwear industry and niche media community alike.
