Helmed by Fraser Moss and Jimmy Collins, British streetwear label YMC lives by the words of industrial design master Raymond Loewy "You must create your own design style," which was truncated to form its brand name "You Must Create" or YMC. Eschewing trends in favor of functionality, YMC brings understated and wearable styles to the contemporary menswear scene.
Printed in water based ink for a soft feel, the t-shirt is cut from soft white jersey to a standard crew neck block and finished with topstitched seams.
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