For London-based SOAR, running apparel is about more than technical performance. Founded in 2015 by designer and runner Tim Soar, the label brings together his experience in fashion design and his understanding of the sport to create clothing built around the needs of runners. From lightweight racing essentials to protective outerwear, SOAR approaches each garment with an emphasis on fit, fabric innovation and freedom of movement.
This attention to detail extends throughout SOAR's development process. Rather than relying solely on technical specifications, the brand places considerable importance on how clothing performs in motion. Garments are developed and tested under real running conditions, with careful consideration given to breathability, weight, fit and comfort. Every element, from fabric selection to seam placement, is designed to reduce unnecessary distractions and allow runners to focus on their performance.
SOAR's collections reflect this approach through a range of technical running essentials. Lightweight race vests and breathable tops are designed to regulate body temperature during demanding sessions, while protective jackets and outer layers provide coverage against changing weather conditions. Advanced fabrics, bonded construction and carefully engineered silhouettes help reduce bulk and improve mobility, ensuring each piece serves a practical purpose without sacrificing its distinctive appearance.
While performance remains central to the brand, SOAR also understands that running takes many forms. Whether navigating city streets, training over long distances or tackling unpredictable terrain, its clothing is designed to adapt to different environments and levels of intensity. By combining technical expertise with a runner's perspective, SOAR continues to develop apparel that responds to the realities of the sport.
Discover SOAR's latest performance running apparel launching October 16 at 9 AM ET / 9 PM HKT at hbx.com.