No stranger to pushing boundaries and spearheading unique collaborations, revered British Jamaican designer Martine Rose returns once again for an epic partnership, this time in tandem with Stella Artois, the ever-popular Belgian-style lager beer brand. Channeling the spirit of punk culture and blending it with the heritage of Stella Artois, Martine Rose pays homage to both with an eye-catching capsule that puts the lush legacy of the UK pub subculture front and center. The designer has also chosen Cousins Pool Club to be the backdrop of the campaign narrative, an admiring nod to the beloved locale.
The star statement piece of the Stella Artois x Martine Rose collaboration is a striking oversized bomber jacket. It is constructed with supple tan leather and a contrasting sherpa collar – its defining feature is an all-over embellishment utilizing the beer brand's colorful bottle caps, painstakingly applied with excruciating detail. Intentionally crafted with imperfection in mind, the garment together with the caps exudes a charm of well-worn character. To round off the look, the interior is lined with patchworked beer towels as well as co-branding from both Stella Artois and Martine Rose. This collector's item is one-of-a-kind and will never be reproduced.
For the remaining pieces in the collection, punk culture aesthetics come into play in the form of distressed details such as iconic beer mat toweling incorporated into the hoodie interiors and jacket linings, reinvigorating Stella Artois' signature styles. The capsule also introduces a pair of distressed jeans that highlight exclusively designed Stella Artois x Martine Rose patches that align with the collaboration's overall well-worn aesthetic; an off-white, oversized graphic tee that highlights a collage motif composed of Stella Artois bottle labels; and a buttoned shirt rendered with an all-over newspaper print put together with Stella Artois' packaging information and backstage photography – dual-branded patches round off the look.
As a whole, the partnership perfectly embodies a vintage-meets-modern ethos that reflects the culture that it is inspired by. Martine Rose and Stella Artois fans can win the jacket and other pieces from the collection through an exclusive sweepstakes. Participants can head to @StellaArtoisUSA on IG to follow the campaign and enter for a chance to win by visiting the Stella Artois site on desktop or via mobile to access the "Stella Artois Spin to Win Holiday Sweepstakes" portal. There, users will need to create an account and follow the instructions for entry. Winners will be notified on December 27, 2023.