Alexa, play "Pony" by Ginuwine – this season, the cowboy aesthetic is back with a vengeance. The trend inspired by unruly saloons, dusty landscapes and untamed Americana is a collision of rugged individualism and urban cool, blending the timeless allure of the American frontier with contemporary style sensibilities.
(Left) Jacket: Andersson Bell, Hoodie: nibgnus, Shirt: A.P.C., Pants: nibgnus
(Center) Jacket: Y/Project, Pants: Y/Project, Tank: Hyein Seo, Belt: Needles
(Right) Blazer: Hyein Seo, Shirt: Diesel, Pants: Hyein Seo, Belt: Needles, Gloves: Maison Margiela
Pants: Hyein Seo, Belt: Needles
As seen in recent collections from the likes of Andersson Bell, Nibgnus, Y/Project and more, the cowboy and Wild West aesthetic is no longer confined to the rodeo. Designers and fashion enthusiasts alike are reimagining classic Western elements and seamlessly fusing them into the streetwear lexicon – think distressed denim, fringed jackets and leather boots paired with graphic tees, oversized hoodies, and wide-brimmed hats. It's a bold fusion that pays homage to the iconic cowboy spirit while embracing the rebellious energy of the concrete jungle.
The cowboy-inspired trend injects a much-needed dose of playfulness, nostalgia, and unapologetic individualism into wardrobes this season. Perfect for mixing and matching, the Wild Wild West aesthetic experiments with textures, and layered pieces to create a disruptive contrast to the minimalist movement.
Shop the Wild Wild West look now at HBX.
(Left) Blazer: Hyein Seo, Shirt: Diesel, Pants: Hyein Seo, Belt: Needles, Gloves: Maison Margiela
(Center) Jacket: Y/Project, Pants: Y/Project, Tank: Hyein Seo, Belt: Needles
(Right) Jacket: Andersson Bell, Hoodie: nibgnus, Shirt: A.P.C., Pants: nibgnus
Pants: Hyein Seo, Belt: Needles
