The brain (and face) behind the viral works featuring temporary tattoos making statements on the internet and social media, John Yuyi grew her career from posting images on Facebook to landing a collaborative campaign with Gucci and solo shows in Taipei and New York City. Adding to her ever-growing portfolio, the 32-year-old creative now launches a collaboration with THE SKATEROOM spotlighting her works on a series of skateboard decks.
The range is comprised of five collectible skateboard art editions, featuring two triptychs and three single pieces. "Smoke Me," displaying the Taiwanese creative on a set of cigarettes, is transformed into a set of three skate decks, as is "Cup Noodle," which sees the artist's face on a cup of noodles. John Yuyi's works are further explored with "I Knife You 1" and "All You See Is Me," as well as "Smoke Me 2," an unpublished piece from the creative's collection.
As a continuation of THE SKATEROOM's long-term commitment to social change, the John Yuyi collection will support Kovalam Skate Club, a non-profit that uses skateboarding as a means to promote education and gender equality for youth in the Vizhinjam village in South India. 10% of sales will support the organization standing against domestic violence, sexual abuse, and gender discrimination in the local community.
Arriving just in time for Frieze New York, the collection officially made its debut at HBX's New York outpost with an in-store signing and launch event. John Yuyi's friends and members of the HBX community including Collina Strada's Hilary Taymour, Bling Empire star Blake Abbie and DJ Vashtie came together at the store to celebrate the limited-edition pieces.
The John Yuyi x THE SKATEROOM collaboration, featuring five collectible skateboard art editions, is available from May 18 via HBX and THE SKATEROOM, in limited quantities.