The tastemaker. The streetwear savant. The modern stylista. The luxury lover. Fashion comprises personas, a kaleidoscope of identities and aesthetics. For HBX SS23, we pay homage to the sprawling possibilities of style and individuality. As we usher in the new Spring/Summer season, our latest campaign celebrates the diversity of style and what it brings to breezier looks made up of blouses, tees, trousers, bodysuits, tanks and beyond.
We see our diverse assortment of brands as the language for each individual’s sartorial expression. From the sensual futurescapes of Mugler, to the playful graphics of Kidsuper, fashion creates a playground without boundaries, a space of spontaneous discovery and limitless options. For HBX SS23, we wanted to further push the concept of how each person can manifest various personas – whether it be dependent on one’s mood, the day, a certain feeling – and how one’s aura on the inside invariably comes alive through clothes and accessories worn on the outside.
This season, we introduce a carefully curated selection of menswear and womenswear pieces from the likes of Mugler, Miaou, Ottolinger, Jacquemus, Loewe, Maison Margiela, Acne Studios, Martine Rose, Needles, JW Anderson, Rick Owens Drkshdw, Andersson Bell, Maison Mihara Yasuhiro, Lanvin, Sacai and more. Scroll down to explore the HBX SS23 campaign.
EVERYDAY LUXURY
For the gentlemen, gentlewomen, and everyone in between searching for elevated looks dripping in opulence, look no further than our SS23 offering. From mainstream luxury labels to lavish hidden gems, investment pieces are a great way to anchor your wardrobe and build daily outfits around. With a selection of timeless items from our top brands, indulge yourself in fashion staples that will last a lifetime.
Meishang wears the "Oversized Shirt Jumpsuit" from Mugler, available exclusively at the HBX NY store. Shop the rest of the look below.
CONTEMPORARY STREETWEAR
Whether you're searching for the next big thing or anticipating the most hyped drops of the season, streetwear arrives at the intersection of youth culture and effortless style. With exclusive launches throughout the year, our streetwear category is a compilation of tiered brands that can be endlessly mix-and-matched. The fountain of youth isn't a water source, hunny, it's our SS23 streetwear drops.
Kung wears the "Wide Leg Rave Pants" from Rick Owens Drkshdw, available exclusively at the HBX NY store. Shop the rest of the look below.
Meishang wears the "Chain Loafer" from JW Anderson, available exclusively at the HBX NY store. Shop the rest of the look below.
MODERN MINIMALISM
With a growing affinity towards capsule wardrobes of versatile staple pieces, modern fashion items are ideal for style-conscious individuals who gravitate towards minimalism. Who said you had to compromise on taste for simple style? The approach to dressing through a modern lens is sleek and sophisticated, polished and chic. It's not your fault that you look like a Silicon Valley billionaire without even trying.
Jaxson wears the "Heavy Hoodie" from Entire Studios, available exclusively at the HBX NY store. Shop the rest of the look below.
Imani wears the "Denim and Leather Panel Jacket" from Mugler and Denim Boots from JW Anderson, both available exclusively at the HBX NY store. Shop the rest of the look below.
Kung wears the "Leather Cropped Jacket" from Lemaire and Jeans from Acne Studios, both available exclusively at the HBX NY store. Shop the rest of the look below.
BOLDLY EXPERIMENTAL
To the Tumblr kid who grew up into the experimental fashion lover, our SS23 launch is filled with some of the most exciting up and coming niche labels. From brands that made a splash at Fashion Week off the main schedule, to those going viral on social media, style innovators can discover boundary-pushing garments, kitschy accessories, unique statement pieces and more from some of fashion's most sensational designers. We love a little bit of drama.
Imani wears the "Bounce Cap Tall Tee" and Boots from Anonymous Club, available exclusively at the HBX NY store. Shop the rest of the look below.
Josh wears the "Double Layer Shirt" and Jeans from Dries Van Noten, available exclusively at the HBX NY store. Shop the rest of the look below.
