"New Youth" Editorial
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Over the past few years, South Korea has firmly established itself as a force to be reckoned with many global creative stages, with fashion as one of the pillars of Korean popular culture. Of all the fledgling fashion weeks out there, Seoul Fashion Week has attracted the most international praise and has been marked by avant-garde and modern design labels like AMBUSH®, Post Archive Faction, Marine Serre, Hyein Seo, and more. Besides, the overwhelming domestic popularity of K-pop and K-dramas triggered the crowd's genuine interest in all things style-related, our "New Youth" Editorial captures the unique, statement-making streetwear culture of Seoul.
Key pieces include the Maison Margiela Paint Splatter Jacket, Micro Reps Trench Coat and the Marine Serre Moon Top. Other eye-catching styling pieces include the AMBUSH® Logo Lighter Case Key Chain, Hyein Seo Bucket Hat and the Off-White™ Cropped Varsity Bomber.
With the increasing support from our South Korean customers, HBX has recently launched the Korean language site to better cater to the local audiences along with localized customer services and newsletter. Visit our HBX KOREA website here for a brand new shopping experience.
Check out the photos below for a closer look at our "New Youth" Editorial and scroll through to check out our favorite looks and shop now.
