Emily Oberg‘s streetwear label Sporty & Rich is arriving at HBXWM for the first time and is now available for a closer look. Since building out Complex Magazine’s video platform online, the Canadian-born designer held the role of creative lead of KITH Womens, and now works as a brand consultant while expanding on her own lifestyle label, Sporty & Rich. Starting out as a personal vision board representing her vintage, 90’s-inspired mind, the brand has quickly expanded into a print magazine and now, a thriving clothing line.
Oberg’s latest silhouettes feature the label’s signature hoodies and crewneck sweatshirts alongside a slew of day-to-day staples, all staying true to the imprint’s minimal, sporty aesthetic. Offered in beige, black, yellow and salmon colourways, the hoodies and sweatshirts are embroidered with signature subtle brand lettering at the chest. The collection also includes a black tee printed with the text “Solutions for a better planet.”, as well as denim pieces, caps and a green tote bag.
Scroll through the photos above to take a closer look at the Sporty & Rich look book. Drop 1 will be available on HBXWM at 10 AM EST, Sep 11. Head over here to check out Peggy Gou’s latest fashion line Kirin.