We've teamed up with ASICS
for a co-branded take on the GEL-KAYANO 5 OG silhouette. Taking inspiration from the 1990s — the era in which the silhouette was first released — the collaborative sneaker features a Web 1.0 aesthetic, and nods to the 1999 launch of Internet Explorer 5, early social networking sites and dystopian sci-fi movies of that time. Referencing the transition to a more computerized world that occurred during that time, the sneaker is wrapped in a mostly white upper. This is offset by colored paneling on each side, including tonal green suede patches and blue mesh. Lastly, the sneaker is finished with ASICS branding in red. For an interactive closer look at the sneaker, click here.
The ASICS x HBX GEL-KAYANO 5 OG will be previewed with a ’90s-inspired campaign and an in-store preview complete with a 1999-style experience at our physical store in Hong Kong from May 24. The sneaker will be released online on May 28.
For a chance to win a pair, enter the raffle below from now until 9PM EST, May 30.
You can also enter the raffle on @HBX Instagram for an additional entry.
ASICS x HBX
GEL-KAYANO 5 OG
This raffle registration is limited to one entry per person, per channel. Any multiple entries from one person will be disqualified. If you do not comply with stated instructions, your entry will be forfeited.