We've set your delivery country to be United States and your language in English. Change Settings

2018 "Ametora" Editorial

Three years ago, David W. Marx published Ametora: How Japan Saved American Style chronicling a long dialogue between America and Japan: how two different cultures came together to preserve Americana and forward streetwear. The word “Ametora” means “American traditional” and had originally been a loose mention for the classic American Ivy style that was being revived in Japan during the ’80s. Today, the term has been recontextualized to reference any Japanese garments made from the American style blueprint.

Our 2018 “Ametora” Editorial takes cues from Americana, mixing a slew of American and Japanese brands. Various pieces such as the Levi’s L8 Astronomy Wide Cropped Jeans and White Mountaineering 10oz Denim Hanten Jacket are a few denim pieces featured in our curated spread. Ranging from a deconstructed MA-1 bomber jacket from FACETASM to a pair of MR.COMPLETELY x Converse “Anger” Chuck Taylor All-Star ’70s, find American silhouettes styled with garments with the Japanese tag.

Scroll through the photo above for a look at our 2018 “Ametora” Editorial.