Oftentimes, the names, Pharrell and Billionaire Boys Club, are thought to be synonymous. In the early days, back when the likes of Nigo, Sk8thing, Jay-Z and Kanye West were involved; after several design evolutions and business transitions, the fledgling label has been instrumental in giving the streetwear world a foothold into mainstream culture and fashion. This time around, Pharrell invites us to visit his take on the NMD Hu model that’s reminiscent of Ivy heritage and collegiate uniform colors: BBC x adidas Originals NMD Hu “Heart/Mind”.
The sneaker is emblazoned diagonally across the shoe are stripes of red, white and navy. A standout feature is the words “Heart” and “Mind” embroidered along the Primeknit uppers — a reference to BBC’s slogan “Wealth is of the Heart and Mind, not the pocket.” Other details like the tonal ankle-piping, lacing cage and EVA-plugs help frame the bold colors, while a black outsole and crisp Boost sole round out the collaborative sneaker.
Releasing at 11PM EST, Oct 19. Download our app to be notified of the release and click here to read more on adidas Originals.
