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2017 Fall/Winter "Maximalism" Editorial

Minimalism, with its clinically clean aesthetics and austere simplicity, has been dominating the scene for dozens of seasons. But every now and then, fashion takes a rare left turn. Maximalism lies on the opposite end of the spectrum as part of a sequential reaction that begs for something more. With streetwear and skatewear at the forefront of youth culture, an onslaught of graphics and showy patterns arise where something loud, and perhaps more crude, tells a much different story about our desire to be connected in the post-millennial age of social dissociation. This time, a new curiosity emerges, encompassing all that is genuinely strange, loud and extravagant. Maximalism is now the focal point of dialogue.

2017 feels especially fertile to present louder styles to an audience hungry for disruption. Ideas start to form and freedom is expressed through resistance and counter-culture. Statement pieces and referential graphics might tell a story, perhaps about where you’re from and where you grew up; where you’re going and who you want to be; and the place you find yourself today where the concept of identity is becoming more fluid than it’s ever been. There’s a moment within Maximalism, when you look between the stark contrasts of vibrant colors, the plethora of opposing textiles and deconstruction, that you discover a generation of youth that isn’t afraid of showing who they really are. While minimalism explores the concept of finding more through less, today we’re thinking about ways to add more through more.

Our 2017 Fall/Winter “Maximalism” Editorial reflects the emerging curiosity of the perennial youth that it inspires. A pair of reflective ski goggles from GCDS, or an ALYX track jacket with a removable backpack are just some of the few items that enter our curated take.

Scroll through the photos above for a look at our editorial.

Issac Lam / @issaclam_
SK Tang / @skt4ng
Charlie Zhang / HBX
Photography Assistant
Kiano Cameron Clark / @kiano___
Elamas Yip / @elamasyip