30 years since ‘Hiver 87’, the first season by APC, the French labels retains its understated, arguably unnoticeable but undeniably remarkable presence in the modern world of fashion.
In the beginning Jean Touitou, Creative Director of APC, attempted to non-brand his label to which remains in the latest Fall/Winter 2017 collection. Sweatshirts, sweaters, and hoodies offer a minimal but subtly cool Parisian vibe, whilst the Manchester Jacket takes inspiration from the original ‘MA-1’ Flight style, which all bombers trace their roots to.
Hiver 17 does not divulge from the roots of the label and as anticlimactic as it may appear to be, this is authentic to A.P.C. As Touitou writes in a letter to mark the milestone “I am actually even proud of this boring factor, since it has so many different aspects over time.”