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mastermind JAPAN 2016 Spring/Summer New Arrivals

Headed by Masaaki Homma, mastermind JAPAN was founded in 1997 and quickly gained a cult following. The refined street brand built its imprint around the skull and bones motif, a somber theme which best complements Homma’s caliginous designs (which derive from his time working for Yohji Yamamoto). Although the brand went into hiatus in 2013, it has since been fully revived for 2016 spring/summer with the launch of a slew of collaborations with Cole Haan, OFF-WHITE, SUICOKE and Onitsuka Tiger. Its own apparel collection has also made an impactful return. Athletic themes are seen throughout, as collegiate fonts are used on jerseys, while elongated tees and hoodies with branded sleeves continue to show Homma’s inclination for street-meets-high fashion aesthetic. Check out the latest arrivals above and head to HBX for pricing and availability.

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