AT THE LEADING EDGE OF CULTURE

Globally Curated Fashion & Lifestyle by Hypebeast

Established in 2012, HBX is a global e-commerce platform and retail destination carrying over 250 curated brands from both established and up-and-coming menswear, womenswear and lifestyle labels.

HBX focuses on delivering the latest, trend-setting fashion, accessories, footwear, home and lifestyle goods to its customers, curating a truly global and exciting assortment at the leading edge of culture.

Servicing over 80 markets worldwide, HBX is available in five languages on hbx.com and the HBX App, has retail flagship stores in Hong Kong and New York, and also boasts a very active digital community on Instagram, Facebook, Twitter, LINE, WeChat, RED, Kakao, and more.

sections

men

Men

Explore our daily new arrivals of Menswear and accessories from designers to indie labels

women

Women

Shop our latest Women’s edits from read-to-wear to must-have accessories for your wardrobe

life

Life

Discover our curated lifestyle essentials for your home, adventure, and entertainment

Retail Stores

Retail Stores

Experience our retail boutiques that connect fashion, quality coffee, and the game of golf. Built to connect and inspire, explore these creative spaces situated in Hong Kong, Seoul, Tokyo, and New York