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STAND OIL

STAND OIL is a Korean handbag brand founded by Kim Ji-hyun in 2018. Its name comes from a type of drawing oil that preserves oil paintings over time, reflecting the brand ideology of crafting timeless pieces that remain radiant and meaningful through the years. The brand’s elegant, simple and versatile handbags transform everyday moments into extraordinary. It is a beloved brand of K-pop celebrities including NewJeans, Tzuyu and Huh Yun-jin.