In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, skate culture adopted Vans as their preferred brand and today Vans still represents Southern California lifestyle. With more than 40 years of history, Vans has risen to become a worldwide dominant force in the action sports industry, and the genuine brand of choice for the contemporary lifestyle consumer.
Vans
In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, skate culture adopted Vans as their preferred brand and today Vans still represents Southern California lifestyle. With more than 40 years of history, Vans has risen to become a worldwide dominant force in the action sports industry, and the genuine brand of choice for the contemporary lifestyle consumer.
