“One, design. Two, utility. Three, technology” is the philosophy behind Tokyo-based brand White Mountaineering. Driven by designer Yosuke Aizawa’s imagination and ability to fuse these elements together, the Japanese label has adopted the attitude of not submitting to sales or market needs.
White (urban) Mountaineering (outdoors). Design, Function, Technology. Combining these elements and remaining true to ourselves. Shop White Mountaineering
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