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The Conveni

Following Hiroshi Fujiwara’s previous retail projects, the POOL aoyama and THE PARK・ING GINZA, the designer has been busy spearheading his latest endeavor, THE CONVENI— a curious exploration of convenience store products through the Japanese aesthetic. The result is an expansive range of rarified fashion items packaged as Japanese convenience store products.

Following Hiroshi Fujiwara’s previous retail projects, the POOL aoyama and THE PARK・ING GINZA, the designer has been busy spearheading his latest endeavor, THE CONVENI— a curious exploration of convenience store products through the Japanese aesthetic. The result is an expansive range of rarified fashion items packaged as Japanese convenience store products.
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