Japanese menswear brand DISCOVERED was founded in 2001 by Tatsuya Kimura and Sanae Yoshida. The concept for their menswear collection was a “real clothes” aesthetic with sleek lines and monochromatic palettes. DISCOVERED pursues genre-less designs and the fusion of conflicting tastes under the concept of “opposition,” and its pieces range from traditional to casual.
After graduation from Ueda college of Fashion academy in Osaka, they both move to Tokyo, and started making custom-made clothes for musicians, DJs, actors and artists in 2001. Held the fist runway show in 2009 for 2010Spring&Summer collection in Tokyo. DISCOVERED pursues the genre-less designs, fusion of conflicting tastes and designs under the concept of [Opposition mix up]. The collection is based on real clothes with wide and original aspects from classical to casual. Shop Discovered
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