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Founded by Renzo Rosso in 1978 with the intention of creating the world’s most innovated denim, Diesel was considered an alternative jeans brand in contrast to the prevalent casual wear giants that had come before. Since its very days of denim mastery, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Having since evolved across fashion, Diesel has become a leader in both worlds. Embracing the same ethos, the label now offers a world of adventurous style choices with bold silhouettes and nostalgia twists, -- and iconic jeans tailored to perfection.
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