Fiorucci, founded by Elio Fiorucci, the Milan-based ready-to-wear brand achieved major cult status in the ’70s and ’80s in New York City. Worn by the era’s biggest rock and movie stars, Fiorucci’s body-hugging jeans, provocative thongs, and leopard-print tops epitomized the Studio 54 club scene. It stands alongside disco and pop art as one of the cultural touchstones of the era. But it also stands for graphic energy, invention and creativity. Things that don’t just exist in the past, but belong to the present and the future, too.
Fiorucci, founded by Elio Fiorucci, the Milan-based ready-to-wear brand achieved major cult status in the ’70s and ’80s in New York City. Worn by the era’s biggest rock and movie stars, Fiorucci’s body-hugging jeans, provocative thongs, and leopard-print tops epitomized the Studio 54 club scene. It stands alongside disco and pop art as one of the cultural touchstones of the era. But it also stands for graphic energy, invention and creativity. Things that don’t just exist in the past, but belong to the present and the future, too.
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