AVAVAV

Aiming to maintain sustainability and creativity, AVAVAV was founded in 2017 by Swedish fashion talents Linda and Adam Friberg in Florence. Through the cooperation with creative director Beate Karlsson, the brand explores the rules of luxury, challenging the fast fashion trend with exaggerated and sarcastic design. As dressmakers, the founder re-uses the dead stock of luxury brands to produce unique and small quantities of fashion items, bringing luxurious items down-to-earth and reachable for fashion lovers.