PHENOMENON is the second line of SWAGGER, the clothing brand created by Japanese rappers Big-O and Iggy. The success of SWAGGER in the Tokyo streetwear scene after its launch in 2002 inspired Big-O to seek a more personal and experimental way to blurring the line between street and luxury. Rather than having a faithful tribute to the traditional hip-hop gear, PHENOMENON reinvents the classics with a playful twist. Custom wide neck tee. Contrast detailing on top. 100% cotton. Available now in black or red.