Diadora comes from a Greek word meaning “to share gifts and honors.” Today, the sporting brand is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy. Retro running sneakers with suede/nylon uppers, high-density rubber outsole, EVA foam midsole and cotton jersey/EVA arch support. Available now in white/purple.