Not only offering an increased hold and style, the Slick Water Pomade is also a water based clay that easily blends into and washes out of the hair. Rub a small amount of pomade into the palm, and vary your look by applying it on wet or dry hair, creating a wetter looking finish for the prior and a more natural matte look for the latter. The moisture-rich formula it incorporates is excellent especially for curly and wavy hair. The natural ingredients gives it a lightweight and shiny texture, making sure the hair is not weighed down and is soften to be styled in any desire way.