Beams x Asics Gel Mai G-TX

• Asics

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

Beams x Asics collaboration.

• BEAMS branding on tongue underneath the asymmetrical lacing system
• ASICS signature stripes logo can be found on the stark white midsole
• Ankle collar strap coated in plastic to put the protective aesthetic of this sneaker over the top
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