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New Era is a century-long headwear brand from Buffalo, New York. Founded by Ehrhardt Koch in 1920, New Era has been the ultimate definition of baseball caps worldwide. Since the release of its iconic 59Fifty, aka the "Brooklyn Style" cap in 1954, New Era has grown to secure exclusive on-field, sideline and on court headwear rights for all three major U.S sport leagues. Building on its baseball roots, New Era's sports and cultural legacy can be attested by a lengthy list of successful collaborations with brands and artists alike, such as Supreme, Helmut Lang, Takashi Murakami, Tyler, The Creator, and Fear of God.
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