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Noon Goons was founded by Kurt Narmore in 2016 in the heart of Downtown Los Angeles. Narmore started Noon Goons to represent the surf and skate communities of Southern California. Having worked years in private-label manufacturing, Narmore is a natural hands-on designer, and Noon Goons was born from his extensive experience and knowledge of fabrics. Stylistically, Narmore sees Noon Goons as, "YOUTH AGAINST ESTABLISHMENT." Indeed, Noon Goons' streetwear raises rebellion with refreshing authenticity. Authenticity that comes from being true to its roots and an expression of the self. Shop Noon Goons