Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots as the footwear company Gebrüder Dassler Schuhfabrik, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE.
Rihanna has long been a gamechanger in the creative world – as a singer, a songwriter, an actress, a fashion designer, you name it. Rihanna's first introduction as PUMA Women's Creative Director, the PUMA Creeper remixes the iconic PUMA Suede with a little bit punk and a little bit rebel. Inspired by the NYC punk rock style, the PUMA Creeper – the first style of her PUMA by Rihanna Collection and FENTY label – ups the ante, refreshing the Suede with a platform "creeper" sole.
푸마(PUMA)는 1948년 루돌프 대슬러가 설립한 이후 올림픽 및 국가대표 선수들이 착용하며 서서히 성장합니다. 그 후 제시 오웬스가 올림픽에서 푸마를 착용하고 4개의 금메달을 차지하며 세계적으로 이름을 알리게 됩니다. 현재 푸마는 대표적인 라이프 스타일 브랜드로 자리 잡아 세계적으로 많은 사랑을 받고 있습니다. Puma 상품 쇼핑
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