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Helmed by Fraser Moss and Jimmy Collins, British streetwear label YMC lives by the words of industrial design master Raymond Loewy "You must create your own design style," which was truncated to form its brand name "You Must Create" or YMC. Eschewing trends in favor of functionality, YMC brings understated and wearable styles to the contemporary menswear scene.
These black canvas sneakers embody the best of YMC's minimalist aesthetic. Featuring a monochromatic canvas upper, flat black laces and clean rubber sole, these sneakers are a versatile addition to any shoe closet.
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