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Based in Seoul, South Korea, General Idea is helmed by Choi Bum Suk, a self-made, self-taught designer who got his start in high school, selling wholesale clothing from a street stand. Taking matters into his own hands, at the age of 21, Choi launched his own line combining high-fashion with a sporty casual aesthetic. Unlike the others, this Korean label sticks to a “less is more” approach with simple colours, high-quality construction and unexpected detailing.
Leather
Printed detailing on front, back and sleeves
Diagonal zip styling
Adjustable leather waist belt
Fits true to size, take your normal size
Designed to be worn fitted
Those with broad shoulders may wish to take the next size up
Model wears size M
Model measures: Chest 37.5"/95cm, waist 30"/76cm, hip 37"/94cm, height 73”/185cm
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