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In 2015, Scottish designer and creative director Charles Jeffrey launched his eponymous label, Charles Jeffrey LOVERBOY. From humble beginnings in Jeffrey's East London bedroom, LOVERBOY is now an international sensation with nominations and wins in numerous industry awards. Jeffrey's designs combine heritage with modernity, weaving traditional Scottish influences into London's queer nightclub scene. LOVERBOY's gender-fluid and magically dream-like designs speak profoundly to a new generation, and the brand has already been worn by celebrities such as Harry Styles, Tilda Swinton, and J-Hope of BTS, to name a few.