AWARE derives its name from "mono no aware," a concept rooted in Japanese culture that reveals the profound beauty in everyday objects. Each design carries a hint of melancholy, embodying the subtle elegance that AWARE stands for. The brand is inspired by various subcultures and films, championing the idea that fashion transcends time. Committed to minimalist design, the emphasis is placed on premium materials and carefully curated details, all in a refined and understated way. AWARE 상품 쇼핑
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