ASICS: Intersection of Performance and Fashion
Founded as a sports brand in 1949 by Kihachiro Onitsuka in Japan, ASICS began with a vision to promote...
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Presenting Kostadinov’s very first original ASICS silhouette, the model combines the Japanese brand’s sporty stylings and signature tech with his own bold flair. Releasing at 9AM EST, Mar 3.
2020 “Mismatched” Editorial
The alluring charm of unbalanced fashion
Swayed across all fashion week runways in 2020, contrasting styles have become one of the biggest trends in both menswear and womenswear of t...
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Marking the launch of C2H4’s diffusion label, Chemist Creations, has collaborated with Asics on clean new takes on the GEL-FujiTrabuco 7 SPS. With two colorways for the model, all shoes included in the collaboration come with a Snaplock Carabin...
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Comes in “roselle” and black colorways, with flytefoam tooling, a lightweight breathable upper and a translucent mesh overlay — finished off with an adjustable ribbed ankle strap.
Following the first collaboration earlier this year, Asics and Vivienne Westwood reunite for another footwear capsule centering around a trio of heritage trainers, bolstered by loud graphics and subtle details.
One standout piece is the Hyper GEL-...
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For the fourth collaboration, ASICS and Reigning Champ are dropping a clothing capsule and two footwear models inspired by the former Japanese capital, Kyoto. Dubbed the “Kyoto Edition”, the apparel offering includes a number of summer-re...
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The exclusive ASICS x HBX “GEL-KAYANO TM 5 OG” takes internet inspirations in the collaborative design to combine with the vintage silhouette in celebration of its ’90s heyday. Taking cues from the 1999 launch of Internet Explorer 5...
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