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Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots as the footwear company Gebrüder Dassler Schuhfabrik, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE.
Sleek and streamlined, the PUMA Basket originally hit the scene in the '60s as a basketball warm-up shoe, but it was quickly adopted by the hip hop crowd and transformed into a pop culture icon. Today, they're taking its sport-inspired swagger to new heights with the Basket Platform. A women's-only silhouette, it boasts a thick platform sole, ridged tooling, and plenty of edge.
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