Helmed by Fraser Moss and Jimmy Collins, British streetwear label YMC lives by the words of industrial design master Raymond Loewy "You must create your own design style," which was truncated to form its brand name "You Must Create" or YMC. Eschewing trends in favor of functionality, YMC brings understated and wearable styles to the contemporary menswear scene.
This grey sweatshirt features a YMC logo emblazoned on the front in white lettering, surrounded by contrasting color blocks in indigo and turquoise. Cut from pure cotton, the sweatshirt is finished with a ribbed crewneck collar, hem and cuffs.
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