Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots as the footwear company Gebrüder Dassler Schuhfabrik, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE.
The PUMA x UEG collaboration invokes references to astronauts and echoes the metaphor of cosmic exploration with a desire to be free of gravity. These sweat shorts inspired by PUMA's court archive and designed by Michal Lojewski feature premium technical materials with a loose fit and integrated tights for cooler atmospheres and a futuristic, monochrome style.
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