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Based in Seoul, South Korea, General Idea is helmed by Choi Bum Suk, a self-made, self-taught designer who got his start in high school, selling wholesale clothing from a street stand. Taking matters into his own hands, at the age of 21, Choi launched his own line combining high-fashion with a sporty casual aesthetic. Unlike the others, this Korean label sticks to a “less is more” approach with simple colours, high-quality construction and unexpected detailing.
This elongated wool jacket features unique printed detailing throughout.
Elongated Wool Jacket
Printed detailing on front, back and sleeves
90% Wool, 10% Nylon
Fits true to size, take your normal size
Designed to be worn fitted
Those with broad shoulders may wish to take the next size up
Model wears size M
Model measures: Chest 37.5"/95cm, waist 30"/76cm, hip 37"/94cm, height 73”/185cm
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