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New Arrivals: PUMA Thunder Spectra

PUMA pays tribute to the late Alexander McQueen with its new chunky shoe silhouette, the Thunder Spectra, reviving design elements from the duo’s PUMA McQ Tech Runner Lo collaboration. The dad-shoe inspired model is constructed from breathable... Continue →

PUMA x Hello Kitty Suede Classic

Cute and classy, Hello Kitty has ruled over the pop culture world for more than 40 years, and she shows no signs of stopping. Today, she’s expanding her empire to include another icon: the PUMA Suede. The collaborative sneaker features a timeless... Continue →

PUMA Basket Heart Patent

PUMA returns with two new colorways of the Basket Heart Patent sneaker – ”Peach Beige” and “Rock Ridge.” The patent leather upper is covered in a lacquered finish, atop a clean white midsole. The laces come in two options, sat... Continue →

2018 "All Sports" Editorial

As we stepped into 2018, getting fit is definitely on top of our list of new year resolutions. In our latest activewear editorial, we showcase different sportswear pieces from Calvin Klein, PUMA, adidas Originals, LNDR, P.E Nation and more, giving yo... Continue →

PUMA Basket Heart DE

A fan-favorite PUMA silhouette, Basket Heart is back with another update in red and black. Constructed with a leather upper, the sneaker is complemented by a white midsole with bold knitted lacing. Take a closer look above and shop them here. Continue →

Rihanna's FENTY x PUMA Cleated Creeper Is Here

Sporting a similar style as her original FENTY x PUMA silhouette, the Cleated Creeper highlights a stacked rubber sole. The creeper also features a premium suede upper, with leather detailing throughout to complete the sleek design. Take a closer... Continue →

Puma Suede Heart "Quarry"

The Puma Heart sneaker gets a premium suede update in a silvery blue colorway. The beloved silhouette features a tonal Puma formstrip on the side panel, finished by metallic accents on the tongue and the heel, as well as wide satin laces. Take a c... Continue →

Puma Basket Heart Patent In White

The Puma ’90s Basket silhouette gets a modern touch and high shine with patent leather finishing and gold branding. The satin laces are like a bow on top and can be interchanged with a pair of chunky ones instead. Now available at HBX. Continue →

FENTY x Puma 2017 Spring/Summer Apparel

Rihanna debuted her Maria Antoinette-esque Fenty x PUMA 2017 spring/summer collection last year at Paris Fashion Week. The apparel collection is now available at HBX.

FENTY x Puma Creeper in White Is Coming Soon

Rihanna has brought to us new Creepers for the Fenty x Puma 2017 spring/summer season. The all-white, crinkled patent leather Creeper will be released at 9am EST, April 6. Stay tuned.

Black Rainbow and PUMA Team up on the All-New Clyde Sock

PUMA and Parisian creative label BLACK RAINBOW has paired up once again to launch the PUMA Clyde Sock, a fresh interpretation of the German sportswear giant’s signature design. The two brands first collaborated back in 2013 to release a special R696... Continue →

HBX's Weekly Top Drops

The HYPEBEAST x New Balance collaboration may have been the hottest drop on our radar last week, but if you missed out on the raffle, we have plenty of releases to get your heart racing. Hot off the press is Human Made’s line of T-shirts for the fall... Continue →
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