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New Arrivals: MSGM Spring/Summer 2020 Collection

A statement-making array of neon-colored streetwear staples.

Special Release: MSGM x FILA

The Adrenaline sneakers arrived with fabric upper and matching leather details in 3 colorways.

Singles' Day Shopping List: Winter Essentials

Following our previous edit featuring our top functional streetwear picks for Singles’ Day, this time around, we’ve rounded up a list of winter essentials for the colder days ahead. Encompassing everything from cozy puffer jackets and sweaters to ver... Continue →

I AM A Hypekid: Dear Giana

Started drawing at the age of 5, Dear Giana is now a 10-year-old artist and designer who has her own website and Instagram account. Constantly drawing inspirations from the toys she has, Giana enjoyed dressing and styling her Barbie dolls which paved... Continue →

New Arrivals: MSGM Pre-Fall 2019 Collection

Italian fashion house MSGM returns with its Pre-Fall 2019 Collection, titled “The Poetry of Youth”, featuring a bold array of streetwear-inspired pieces in a playful aesthetic. The range pays ode to a slew of nostalgic yet contemporary American refer... Continue →

2019 "Summer Rising" Editorial

2019 “Summer Rising” Editorial Featuring Loewe, Prada, MSGM, Cult Gaia, Palm Angels and more Following our previous Tranquil Fluidity Editorial, our latest editorial features a curated range of vacation essentials for th... Continue →

Focus: Animal Prints

Focus: Animal Prints Statement-making pieces from Ganni, McQ Alexander McQueen, MSGM, and more. With the Spring/Summer 2019 fashion season in full swing, an overriding theme seen highlighted on runways and streets alike are statement-... Continue →

New Deliveries: MSGM Fall/Winter 2018 Footwear

In this season, MSGM pays tribute to the vibrant city of Milan through doses of pinks, greens, reds, as well as a mix of laid back and statement pieces to reflect the multifaceted lifestyle of the fashion capital. This Fall’s chunky Tractor tra... Continue →

2018 "Lonely Hearts Club" Editorial

It’s all fun and games when you’re slaying the single life until the circus of romantic insecurity that is Valentine’s Day hits hard. In our latest ”Lonely Hearts Club” editorial, we encapsulate the anti-Valentine’... Continue →

MSGM Pre-Fall 2017 Editorial

The latest MSGM Pre-Fall collection is inspired by the vintage images of Princess Diana and the Netflix TV series, “The Crown.” Designer Massimo Giorgetti brought back Princess Diana’s sportswear-inspired off-duty looks with a twist. Masc... Continue →

Exclusive Editorial With Charli XCX & HYPEBAE

We spent an afternoon with British singer-songwriter Charli XCX, dressing her for an exclusive interview and editorial with HYPEBAE, where she discussed a range of topics — from music to modern feminism. The ‘Number 1 Angel’ was photog... Continue →

HBX Weekly Top Drops

Every week, HBX brings you a selection of the best that streetwear has to offer. This week’s highlights come courtesy of Nothing, the Sydney-based label making waves with graphic streetwear that merges erotic illustrations and pop culture. Pharrell a... Continue →